We united South Africans is a fun national challenge that can be played by anyone, anywhere, anytime. 

A challenge the celebrates finding goodness, that reminds us that All Gold is bursting with real taste for a real good time. 

We introduced “CRAM-A-THON” – a national Augmented Reality tomato hunt

“BUY, CRAM, WIN!”

AND an activation set up at Mall of Africa for consumers to step into and experience the world of All Gold.

In collaboration with a PR stunt, partnered with radio, influencer amplification and launch, Cram-a-thon was a national success.