ONE MILLION VIEWS – ZERO $
Everyone has heard about influencer marketing, but not everyone had heard of one of SA’s most popular youtube channels Rams Comics. We partnered with Jonas Legwanyane creator of the hit character NOKO to reach young South Africans on World Anti-discrimination Day for UNAIDS. The story that highlights the stigmatisation of under age girls with HIV/Aids has been watch 1.4 million times 100% organically. There was Zero Digital Spend behind this campaign.