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WORLD OF MARVELLOUS CREATIONS
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An ingenious pop-up store where the Marvellous Creations audience could create their own Marvellous Creations by selecting candy of their choice, mix it up in the Marvellous Candy Joy Machine and enjoy it on a delicious Cadbury Dairy Milk treat of their own making. Linked to a digital campaign where one lucky winner got see their candy recipe emerge as a real bar of Marvellous Creation.