MAGNUM X MAXHOSA by LADUMA

We developed chocolates hand-crafted by a top chocolatier with a decorative box designed in collaboration with international fashion icon Laduma of MaXhosa to demonstrate Magnum’s superior quality chocolate and craftsmanship. Boxes of handmade chocolates made for bespoke Magnum Facebook chocolate pleasure prizes and smaller boxes incentivised people to buy two Magnums at participating stores.