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The Hellmann’s Rock Your Burger campaign was designed to ‘lift food and mood’ with a social media friendly sampling activity. As is often the case this activity required us to ‘start a rocking business’ from scratch.

Put together a rocking burger patty recipe with a top Burger Chef. Tick.
Source a vintage Burger Truck to match the classic Hellmann’s Brand with it’s Deli-made heritage. Tick. Rock burgers in a social media friendly way with the world’s first ‘Selfie Burgers’. Lazer-engraver-toaster invention. Tick.