WORK THAT WORKS
We do work that gets people talking and produces results. Every campaign has a simple, engaging story at its centre that people will share. The engaging content and entertaining platforms that we produce earn media, attract media partnerships and light up the digital universe. Our strategic insights, engaging creative and faultless production & logistics, lead to work that consistently exceeds the targets that we ask our clients to set us. Our work from the make your own Magnum “Magnum Pleasure Stores” which exceeded international bench-marks to “The Play with Oreo Campaign” which trended above more than 100 territories internationally, always get people talking. While we have won local and international awards we put business results first.
ENGAGEMENT, BUZZ, RESULTS.
We produce campaigns that generate great buzz (word of mouth, PR and social engagement) for a select group of Blue Chip clients that come back year after year, for campaigns that produce results. Our campaigns get people talking, earning media and driving sales.
Every campaign idea is measured against a simple filter, does it have genuine “Have you heard about……” talkability. Our campaigns spark conversations and are driven either by an engaging insight based narrative or an on-trend, entertainment platform or experience.
As the pioneers of the ‘pop-up’ store in South Africa we have conceptualised, designed, sourced, staffed and activated Pop-Up Stores for the likes of Magnum Ice Cream, Oreo, Cadbury Dairy Milk and Jacobs Coffee. We create bespoke experiences that bring a brand idea to life and our stores generate massive PR and social media engagement, while generating huge word of mouth buzz. Our integrated campaigns, with the store at the centre lead to significant sales increases (while direct sales from he stores partially subsidise the activity).
We produce strategically relevant, highly creative promotional campaigns that drive sales and grow brand love. Our below the line and experiential campaigns earn media and drive social media conversation while doing the hard yards of sales conversion.
We craft creative campaigns in the InStore environment using ‘brand theatre’ that stands out from the crowd, gets people talking and drives exceptional conversion at shelf.
Our digital strategies have been rolled out globally by blue chip brands. We develop campaigns that are as relevant to a key brand insight as they are to the audiences they engage. At the centre of every campaign is a powerful narrative and an emotionally relevant idea that people will want to share.
NEW MEDIA PR & SOCIAL
Our digitally savvy PR division produces genuinely creative, multi-award winning PR campaigns. With a real understanding of the digital environment, and great influencer networks, we are able to get campaigns trending on social media. Our social media division produces high quality creative content and community management services.
BRANDED ENTERTAINMENT AND INFLUENCER
We develop content with the influencers who our audiences love.
CONFERENCES AND CORPORATE COMMS
Our strategic gatherings and creative staff campaigns and initiatives bring corporate brands to life and connect communities with their internal values and long term strategies.